September 12th, 2023
The urgency of this transition cannot be overstated. Our planet faces a state of overshoot, with the biosphere surpassing its capacity to mitigate human impact. Scarce natural resources are straining under the demands of a multitude of electronic manufacturers.
We hope you can see this as an opportunity to catalyze an urgent transition and to champion a new set of incentives that transcend traditional metrics of success. The prevailing system's incentives have proven to be degenerative, unsustainable, and short-sighted. Our proposal centers around a radical shift, focusing on maximizing the well-being of all stakeholders as the paramount objective. In this pivotal moment in history, your influence can help reshape the world.
We extend an invitation, a call to action. Join us in forging the Apple Alliance , our diverse working group and network aiming to transform the company and maximise the well-being of all its stakeholders. That includes users, workers, suppliers, and the planet. By joining the alliance, you help steer Apple towards a monumental transformation – a transition that is a commitment to a better world. With your leadership, we believe this transformation is feasible in less than three years.
> This shift will not only secure a thriving future for Apple but will set an inspiring precedent for others to follow. As an advocate for progress, you will hold a legacy that echoes far beyond the tech industry. Imagine the positive feedback loops that will ensue: enhanced brand loyalty, amplified innovation, fortified partnerships, and renewed trust.
We recognize the magnitude of this proposition, Tim, and we stand ready to take this step together towards a more inclusive, and prosperous future.
May this bring a positive change for all.
Act Different Team